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"Why should I add video to my website or online marketing efforts?" |
It used to be that a website was all you needed to make an impact online. But today's consumers, activists and investors are more media savvy - and they expect more. Online video is a vital tool for connecting to your clients, customers or supporters.
Video adds an entertaining and personal element to your site that engages your target audience. Whether you include a vibrant welcome video on your homepage or create a podcast series to share your expertise, videos make your organization's people, values and services come alive.
And because there are so many ways to distribute videos online, your messaging connects with a larger audience. Videos are essential to viral marketing because they are easily shared, re-posted and discussed. |
We define green media broadly to encompass positive, conscious media - communication that is progressive, thought-provoking and solutions-based. Green media can cover key areas such as environmentalism, social justice, arts and culture, health and wellness, and travel.
As media consumers, we long to hear stories about the innovation, creativity and inspiration that is present all over the world. It gives us hope, sparks our imagination, and drives us forward in our own efforts.
These are the kinds of stories we want to share, and we work with all sorts of clients who are doing their part to promote positive change. |
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"What are some examples of videos that can enhance my online marketing efforts?" |
- Welcome video on homepage:
- Use video to introduce your business, mission and products or services to potential customers and partners. A 30-sec to 2-min piece can effectively convey what makes your business or organization unique, and can be posted at popular video sites like YouTube to expand your reach.
- Video podcast series:
- Cultivate trust and loyalty in your products or services by sharing your knowledge and expertise in a series of video episodes. For example, an SRI financial manager can do a series on aspects of SRI investing, or an organic chocolate producer can do a series on chocolate desserts, snacks or gifts. Entertaining and informative videos will position you as an expert, create a loyal audience, and enhance viral marketing efforts.
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"What if my company or non-profit isn't "green", but we're interested in your services?" |
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We are interested in working with a variety of companies and non-profits. It may be that our values or goals are aligned in other ways that don't fit the conventional "green" definition. Contact us and tell us about yourself and your company, and we'll see if we're a good fit! |
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"Are you interested in media projects other than online video?" |
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Yes! We work on TV and documentary projects as well. Contact us if you have a project that you'd like to work together on. We're particularly interested in partnering on green news series and short films or documentaries. |
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